"The bed becomes a decoration," says Guy Delorme, which manufactures fine quality bed linen under its brand, but also to Desforges, Kenzo and Pierre Frey – the best down comforter brands
Piles of voluptuous pillows square, rectangular or Lilliputians, throws, duvets, and other small cozy wool carelessly thrown on our diapers, the bed is now staged. Since changing the decor is cheaper than renewing all the furniture.
Camif has expanded its offering with a more stripped positioning, less flowery, more upscale. "There is now a real public demand for dressing the bed; we respond by developing quality, which is due to nice finishes: satin made of real lace instead of a single filling point, day Venice true instead of an attached lace, "says Magali Largeaud, the purchaser of this sector. So beautiful timeless materials or finished products to developed fashion designed to renew, go around the market.
In retail or mail order, a duvet cover for two persons (240 x 220 cm *) to the own brand of the sign is displayed at 50 € maximum. The champion of low prices, Ikea, declines of reasons "young living" that will not please everyone.
In supermarkets, Auchan is distinguished by the sober look, unusual in this sector (Romy, percale, € 35, or rhythm, Basque stripes, € 25). Obviously, at these prices, finishes are rustic.
Average Prices, But The Reasons Forefront of Fashion
Above this standard to less than 50 €, we have names such as White Square, which plays on its printed seducers with several collections a year. The price of its achievements amounted on average to € 90, built along 69 € for models to simple printed, peas for example, € 129 for embroidered.
While the mail order and retail are manufacture their products in Asia (India and Pakistan especially), White Square product are in Portugal. Indeed, the brand takes a lot of responsiveness to its models, which change every 15 days. Three quarters of consumers say they enter shops unnecessarily just seduced by printed, and 7 out of 10 come out with a purchase.
In this very fashion industry, the arrival of large textile and Zara home soon, H & M home may soon shake up the situation. For now, the supply of Zara home, located in the same price niche (80-90 €) is too limited to create the event.
Beautiful High-quality Materials That Offer the Required Duration
The prestigious brands, the ones that make key chains families and the beautiful scented linen cupboards rather sail from 150-200 € (Descamps, Desforges, Canovas, Linvosges ...). Turpin, linen specialist and upscale mixed race, stands at around € 120-210 for the Métis, 250-300 € for linen. But prices increase to € 350-400 for adornments embroidered damask or satin (Delorme, Frey, Kenzo, Ralph Lauren ...). Above elitist brands, Porthault and Italian Frette, start at € 470, and for the bespoke or silk, there is no limit.
Spring, which has the widest choice of high-end, integrated last year, in addition to essential Descamps, Desforges and Delorme, brands like Ralph Lauren, Missoni, Mia Zia, Porthault and Frette. Some newcomers are getting, such as Garnier Thiebaut, table linen specialist, with a row for bed entrusted to José Levy and beautiful materials (€ 180-360).
As for the bed linen, "luxury is the quality of use," said Guy Delorme. Tight appearance of the cloth, gently touches, hold and color tone, elaborate finishes, that's what brings the high end. In all cases, check on the label, the number of square centimeter son. The higher the number, the tighter the fabric is, the better the quality. The collective mark Cotonflor (created by manufacturers) posed as the son minimum 57 square cm (30 warps and 27 wefts).
In retail or mail-order catalogs, the lack of precision in the number of son should alert you: it means that this level (in our opinion minimal for the machine which is in a certain period) is not achieved. It can even be very far, since fabrics from China or Pakistan are not more than 40 per square centimeter son.
This is hardly the fabric you have in your hands, but a coarse cheese cloth hidden under a thick coat of primer, which provides starch - temporarily - a little outfit. However, there is better than 57 per square centimeter son: the son 260 per square centimeter proposed, including Delorme.
Here, the colors can bear the washing machine at 60 ° C. In the low end, fragile tones do not stay fresh with a treatment at too high a temperature or lose (the famous "washing separately"). As for the printing, the technique is the same as that of editing. The more colors, the more the effect will be qualified. Thus, the beautiful grounds require at least 10-12 passages of different colors, and are printed at the European champion, the Italian Macchioni (White Square, Elve, Designers Guild ...).